Impact DM System

Everything you need to turn conversations into clients—repeatable, actionable, and proven.

1. 👤 Lead Tracker

Instructions:

Duplicate this table into your workspace
Add new leads as you source them
Update the status as conversations progress

Name	Source (follower, comment, etc)	Niche/ICP?	Last Message	Current Ladder Step	Next Follow-up Date	Notes
Example: Sara T.	New follower	B2B SaaS	Sent resource	Step 3: Shared checklist	July 15	Mentioned hiring VA

2. 💬 DM Ladder Scripts

Follow this sequence. Don’t move to the next message until you get a reply or 2–3 days pass. Always personalize using details from their profile or last response.

Step 1: Personal Thank You (Contextual & Specific)

Immediately after connect, follow, or comment/engagement

“Hey [Name], thanks for connecting! I really liked your recent post on [topic]/your comment about [detail]—curious what inspired your take?”
“Hey [Name], appreciate the follow! Saw your project on [specific project]—how did you get into that?”

Step 2: Open-Ended Discovery

1–2 days later if they respond, or to keep the convo going

“What are you most focused on right now—any big wins or roadblocks lately?”